We’re looking for people who want to control their own lives BUT also want to make a positive impact on our planet but are not sure how. People who want to start a business, who want to control their own destinies, people who want to find ways to make extra cash but also do more than just make money, people who want to help others, who want to make our planet a better place in their own small way, people who follow a bigger calling.

Whether is around lighting up with world with your creativity or sharing your passion or exposing people to something new or even something which just helps makes someone else’s life a bit simpler, easier, more enriched…..then you’re the kind of person we want to work with! 

Some may argue otherwise but this is what we believe social entrepreneurship is all about. As an example, even something like taking people’s dogs for a walk can be crafted into something a lot more than that. It’s a chance to educate people about the value of animal companionship, a chance to raise awareness or funding for animal anti-cruelty work, a chance to educate people around care for animals. There’s so much opportunity. It could be a simple dog walking business or it could be crafted into a website that certifies dog walkers to a specific standard or care and empathy. Our point is, it does not matter what your interests are or where your passions lay or what your skills are, there is a way to make a viable business out of most ideas ……and do good at the same time. 

And when your aim is to do good, to make a difference,  that’s where the magic starts to happen. This isn’t just a good principle to live by, it makes brilliant business sense too.

I have to share a story, last week, we had a video call with a potential client who had what I felt was a fairly "weak" business idea. Probably more because I did not understand the concept and market very well. But that aside, I sat there through most the call, trying to be positive, but thinking to myself, "this is going to be a hard sell"

But then, in an instant it all changed. The client started waxing lyrical about her mission around helping people unlock their creativity and the sense of satisfaction people get when they make something with their own hands. Her enthusiasm was palatable and instantly I moved from this being something with a 50/50 chance of success to this being a brilliant idea, riddled with potential. That simple addition / mind shift from the "product" to the "purpose" CHANGED EVERYTHING about this business idea.

I picked up a big lesson. No matter how odd or simple an idea is, no matter how small the market may appear, if you have a bigger purpose behind your business idea, it will work. It's not about selling a product or service, it's about adding value to people's lives. If you can add value and have a bigger purpose, everything else will follow. That's really what social entrepreneurship is all about, it's about more than sales and profit, it's about the underlying purpose. How are you making someone's life more enriched or helping your community or making our planet a better place to live in? Get that right and the rest will follow.

Coming up with ways to monetize an idea is something we’re good at, really good at.

Taking an idea and crafting it into a small business, a side hustle, something that can generate some extra cash, this is our element and we’ve helped scores of small businesses start up from fairly off the wall ideas into successful little businesses. Helping these businesses be successful and making the world a better place at the same time …..this is what gets us out of the bed in the morning.